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Marius and I had the pleasure of working with NerdWallet in an experiment they ran while entering the health-tech space. Working with them has been a true pleasure. We highly recommend their products and articles, and their workplace. In this article, we'd like to walk you through the scenario and summarize key lessons we learned during the process of launching a microsite fast and experimenting with a new niche for your business. The problem they chose to tackle was this: > Choosing a healt