Introducing our client Zur Institute, a distinguished online platform dedicated to providing continuing education for mental health professionals worldwide. Renowned for its commitment to innovation, excellence, and lifelong learning, the institute offers an extensive array of online courses, webinars, and resources tailored for psychologists, therapists, social workers, and other professionals in the field.
Client Goal
The Zur Institute recognized the imperative to bring its learning platform in-house to align with its vision of innovation and excellence. The subscription-based outsourced solution no longer supported their goals and with an antiquated interface and user-unfriendly features, the previous system hindered their business expansion plans. Under new leadership, the institute prioritized increasing user engagement to overcome limitations posed by the outdated system. Key objectives included:
1. Creation of a Combined Website, E-Learning Store, and Learning Management System (LMS)
The new integrated learning system would allow for a seamless customer experience, enabling customers to easily complete courses and receive accredited certificates. A significant challenge was the inability to issue discount codes in bulk which was crucial for promotional activities.
2. Streamline Accreditation Process and Certificate Awardees for License Renewal
The Zur Institute, accredited by the American Psychological Association (APA), enables professionals to access valuable educational material while earning credits for license renewal. Thus, it was vital to ensure that the new system facilitates seamless credit accumulation and awarding.
3. Smooth Transition of User, Order, and Course Data from Multiple Sources
With a decade-long reliance on a third-party LMS platform, migrating tens of thousands of user, order, and course data seamlessly became crucial. Hence, the need to clean, normalize, and synchronize the data for a smooth transition for existing customers.
4. Integration of Live Webinars and Immediate Access to Complementary Courses
Seeking to streamline operations and enhance customer experience, Zur Institute pursued an integrated system with webinar integration, benefiting both the operations team and customers.
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